Evocabank makes a Visa Infinite card off to influencers

Do you have 20000 followers? Then you get a Visa Infinite card for free & become a privileged customer.

Will any Indian bank take the first step & have a loyalty card for influencers? Back in 2012, my team had pitched an ambassador program involving influencers where they get a loyalty card & special benefits. 

I believe Influencers are all around us and each one of us influences a group in one way or the other. For some, the group is really big. Give a free card to the influencers, give them special benefits targeted at their interests & then get free posts about your brand for the rest of the year. 

A lot of such ideas keep buzzing around our brainstorming meetings and we are just waiting for the right client to lap it up and create something amazing! 

Till then, we just keep reading & getting inspired by the phoreners. 🙂 

Stop Honking!

Kitna Horn Marta Hai yaar” proclaimed Ripunjay in his half asleep posture. It got me thinking. He was right. I have been honking sometimes unnecessarily because I could see the threat ahead. It could be the Auto Wala who would be in the mood to suddenly cut the lane or the trying-to-be-classy but an ass trying to just get ahead of you. While I introspected I realised it just got me agitated and the world around me gave two hoots about it. While I know this was not me, I was wondering who is this version of me?

Bye BlogAdda, Hello BlueOceanIMC

“All your life you’re yellow. Then one day you brush up against something blue, the barest touch, and voila, the rest of your life you’re green.” – Tess Callahan.

It is very difficult to leave something that you loved doing and for the last time when I stepped out of the door of the BlogAdda office, with Nirav bidding adieu, my eyes told the story.

27 November 2008 is when I first stepped into BlogAdda and it’s been a journey where each day taught me something new. Be it discovering a new influencer in town or dealing with a new joinee in the brand side trying to prove a point. Have had the pleasure to work with some of the best and learn from some of the worst in the Industry.

AG, SS, SS, AV, DT, DB, SMK, PM, PG (Mata), PC, AP, PG, AB, SP, SM, WP, SS are the friends/colleaguesI would want to remember and I continue being in touch with. Nirav Sir, thank you for being there and believing in me always. Will be indebted for the same. The rest would be irrelevant. 

This is what I am going to do next.


I believe in the vibes and it is all positive at the moment. Get. Set. Go Harish!


Day 17 – #100HappyDays

On a middle of a working day, visiting the mall is joy. Trying out the new range of @forestessentials is joy. Spending time with positive people is joy. A beautiful lady telling me “Don’t be obsessed about losing weight, you look good. The one who loves you would not care for all this” is joy. Typing this while you are half asleep is joy. Day 16 – #100HappyDays #positivity #positivevibes #happiness #picoftheday #ThankYouA #smilesaround #lovewillhappen #hope #hopelessromantic