A strategic content partnership!

Storytelling is an art and today, a brand wants to tell its story in the most unique and true-to-its root way.

The ability to provide a brand the perfect story is what the brands are looking for.

This is what this partnership is all about. Providing what the brands want.

Evocabank makes a Visa Infinite card off to influencers

Do you have 20000 followers? Then you get a Visa Infinite card for free & become a privileged customer.

Will any Indian bank take the first step & have a loyalty card for influencers? Back in 2012, my team had pitched an ambassador program involving influencers where they get a loyalty card & special benefits. 

I believe Influencers are all around us and each one of us influences a group in one way or the other. For some, the group is really big. Give a free card to the influencers, give them special benefits targeted at their interests & then get free posts about your brand for the rest of the year. 

A lot of such ideas keep buzzing around our brainstorming meetings and we are just waiting for the right client to lap it up and create something amazing! 

Till then, we just keep reading & getting inspired by the phoreners. 🙂 

Stop Honking!

Kitna Horn Marta Hai yaar” proclaimed Ripunjay in his half asleep posture. It got me thinking. He was right. I have been honking sometimes unnecessarily because I could see the threat ahead. It could be the Auto Wala who would be in the mood to suddenly cut the lane or the trying-to-be-classy but an ass trying to just get ahead of you. While I introspected I realised it just got me agitated and the world around me gave two hoots about it. While I know this was not me, I was wondering who is this version of me?

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Don’t walk out!

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When you fall for a girl who has been hurt before, you need to show her that you of all people are not going to walk out, that you are not going to disappear. Show her that you are the type of person who will fight for what you believe in. Show her that this time, love is going to be different. That this time love will be braver and stronger and will withstand every bump in the road. Show her that you aren’t going anywhere, because she’s scared. She doesn’t want to trust someone who is going to run. She doesn’t want to start giving her heart away to someone who will leave. She doesn’t want to fall so hard for someone who will give up on her. She is still healing from the people who left her. She’s still so torn apart by people who betrayed her and by people who promised her everything and ended up giving her nothing. She doesn’t want to be the fool this time. She doesn’t want to be the one left alone again. She doesn’t want to be played. So be there for her. Show up. Don’t let her go. And be truthful to your feelings. Tell her that you love her whenever you can. Hold her tightly on the bad days. Let her lift you up when you are drowning and do the same for her. Show her that sometimes, love won’t end in heartbreak. Show her that this time, love stays. Words: @laurenjg5 Photo: @kat_in_nyc

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A very interesting post indeed. What are your views?

Bye BlogAdda, Hello BlueOceanIMC

“All your life you’re yellow. Then one day you brush up against something blue, the barest touch, and voila, the rest of your life you’re green.” – Tess Callahan.

It is very difficult to leave something that you loved doing and for the last time when I stepped out of the door of the BlogAdda office, with Nirav bidding adieu, my eyes told the story.

27 November 2008 is when I first stepped into BlogAdda and it’s been a journey where each day taught me something new. Be it discovering a new influencer in town or dealing with a new joinee in the brand side trying to prove a point. Have had the pleasure to work with some of the best and learn from some of the worst in the Industry.

AG, SS, SS, AV, DT, DB, SMK, PM, PG (Mata), PC, AP, PG, AB, SP, SM, WP, SS are the friends/colleaguesI would want to remember and I continue being in touch with. Nirav Sir, thank you for being there and believing in me always. Will be indebted for the same. The rest would be irrelevant. 

This is what I am going to do next.

BlueOceanIMC ropes in Harish Krishnan

I believe in the vibes and it is all positive at the moment. Get. Set. Go Harish!



Friday 6.30 pm. You need to be there’ texted my friend. We used to travel by train together in our heydays
Today he has a chauffeur driven car and as the evening went by a heart bigger than all this.

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Day 17 – #100HappyDays

On a middle of a working day, visiting the mall is joy. Trying out the new range of @forestessentials is joy. Spending time with positive people is joy. A beautiful lady telling me “Don’t be obsessed about losing weight, you look good. The one who loves you would not care for all this” is joy. Typing this while you are half asleep is joy. Day 16 – #100HappyDays #positivity #positivevibes #happiness #picoftheday #ThankYouA #smilesaround #lovewillhappen #hope #hopelessromantic 

Day 16 – #100HappyDays

How many words can you make out of this? Loved playing this today. Was all smiles. Ek Ajnabee Haseena ke saath compete kiya. #100HappyDays #wordplay #boardgames #gamesoflife #happiness #positivevibes #positivity