3 articles Articles posted in Influencer Marketing

A strategic content partnership!

A strategic content partnership!

Storytelling is an art and today, a brand wants to tell its story in the most unique and true-to-its root way. The ability to provide a brand the perfect story is what the brands are looking for. This is what this partnership is all about. Providing what the brands want.

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Evocabank makes a Visa Infinite card off to influencers

Evocabank makes a Visa Infinite card off to influencers

Do you have 20000 followers? Then you get a Visa Infinite card for free & become a privileged customer. Will any Indian bank take the first step & have a loyalty card for influencers? Back in 2012, my team had pitched an ambassador program involving influencers where they get a loyalty card & special benefits.  I believe Influencers are all around us and each one of us influences a group in one way or the …

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The Fake Followers epidemic

The Fake Followers epidemic

According to Shamani Joshi at Vice India, “A study finds that Indian content creators have the third-highest number of bought followers, likes and boosted engagement in the world.”

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